Erin Rose Ward
( CASE STUDY )
—
Context
Erin is a self-love and radical embodiment teacher who offers 1:1 mentorship, women's circles, psychedelic assisted healing, and women's ceremonial retreats. She wanted her website to feel welcoming and cohesive, as well as functional, so she could accept client applications.
Solution
She commissioned Rebirth ° Holistic Design Bundle, which included custom brand and website design, plus social media & newsletter marketing design to support the launch. Erin's website features a homepage, about page, services page, blog, and contact page - with advanced features such as a booking embed, an event calendar, a pop-up application form, and Flodeskemail marketing integrations. I also added custom CSS to make the website feel extra custom and fancy! Custom code allowed me to create an editorial, modern design with elegant fonts, anchor links, overlapping images, sticky sections, split sections, and more.
Praise
“Working with Nenah was one of the BEST decisions I've made, for my artistry, for my business, for the felt sense of being truly seen and supported. My hand was held in such a generous way through the whole process of re-creating and re-launching my website. It was so collaborative, and Nenah really heard what I shared about my own aesthetic sense, values, and the energy I wanted to communicate. We were then able to create a website I am so proud of! Recommend Nenah 11/10 for all your website and design dreams!”
- Erin Rose Ward
Rebirth ° Brand Strategy Workshop
Fig. 01, Selected Slides
click to expandRebirth °
Brand Design
02.1 Moodboard
02.2 Logotype Variations
02.3.1 Colour Usage
02.3.2 Colour Reference
02.3.3 Colour Pairings
02.4.1 Typographic System
02.4.1 Heading Font
02.5 Mockups
Fig. 02, Selected Slides
Rebirth ° Website Design
Fig. 03, Desktop Designs
click to expand
03.1
The homepage features many intentional design elements to increase engagement, including overlapping photos and illustrations
03.2
The brand's earthy color palette and use of white space adds to the website's grounded feel
03.3
Anchor links are utilized to help users easily navigate to events and retreats
03.4
Thoughtful blog posts invite users into Erin's world, while increasing SEO optimization
03.5
Descriptive headlines re-iterate the customer's ideal transformation, and invite them to take action and make the connection
Expansion ° Launch Support
Fig. 04, Selected Social Media Templates
click to expand