Of Beauty
( CASE STUDY )
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Context
Of Beauty is a virtual knowledge-sharing community and educational platform for beauty professionals seeking to gain a complete and deep understanding of the philosophy and practice of holistic beauty. Founder Whitney Willison wanted to refresh her website as she shifted her focus towards growing her business in the new year.
Solution
Whitney commissioned Miracle ° 2-Week Website Design (retired service), which included custom sales page development. The website originally had a template and structure, but content needed to be added throughout. I also added custom CSS and advanced animations like typewriter effects, split sections, sticky sections, galleries, grids, sales blocks, and more. We refined branding, and created a responsive website across a variety of different browsers and screen sizes.
Photography by @she.is.water
Praise
“Working with Nenah on my website was like finding a hidden treasure. I had this minimalistic style in mind, which, let's be honest, is really tough to nail. But Nenah? She just got it from the get-go. Before her, I'd been through a couple of other web and graphics designers, and it felt like my vision was getting lost in translation. I was almost at the point of thinking, 'Maybe this is just not going to happen.'
But then, Nenah came along, and wow! In our very first meeting, she showed me some design ideas that were spot-on – I mean, they were already on my moodboard! It was like she read my mind. I knew from her portfolio and from hiring her previously as a photographer that Nenah has an impeccable eye for design and beauty in the work that she creates. From the beginning she totally got my brand's vibe and ethos and eased my mind. I felt so safe in trusting her that I gave her a lot of creative control, something I never felt safe enough to explore with other hires, because well, I'm really picky! She implemented the design inspiration beautifully and she was also super upfront about what might be tricky, which helped me make solid decisions.
Nenah is a star when it comes to bringing new ideas to the table. She's like this brand alchemist who knows exactly what will work. And if there's something she's not sure about? She'll dive in, figure it out, and usually comes back with a 'Yep, I got this. Building a website involves a gazillion decisions, and having Nenah on board was like having a guide, a doula, and a designer all in one. She even helped me out with some internal branding and templates. I'm super thankful for that.”
- Whitney Willison
Fig. 01, Desktop Designs
01.1
A single scrolling sales page highlights each aspect of the offer through immersive storytelling
01.2
Clickable tabs and collapsable accordions assist with content organization and minimalism
01.3
A phone mockup highlights the community portal. Testimonial carousels enhance trustworthiness through social proof, and payment plans make program enrollment feel accessible.
01.4
A responsive design seamlessly translates to mobile
01.5
Hidden pages with placeholder copywriting provides room to grow as the client’s business expands
Videography by @she.is.water
Continued Praise…
“I really appreciate how Nenah got into the heart of my project. She got things moving efficiently and inspired me creatively beyond just the website project. Working with her was a breeze – clear agreements, total honesty, and she just knew her stuff inside out.
Looking back, I realize I initially opted for more cost-effective solutions, but I ended up paying more in wasted time and resources. With Nenah, you get so much more than what you pay for. It's not just about the money; it's how fast, efficient, and smooth everything goes. Nenah's value far surpasses what she charges, making her an indispensable part of the project. She transformed complex ideas into tangible designs with ease, – like she could read my mind. Working with her was just... easy. No headaches, no endless back-and-forths. She took the job seriously but always kept things light and fun. It felt like she took the whole weight of the project off my shoulders.
Honestly, she was a true blessing, transforming a potentially stressful journey into an enjoyable and fulfilling experience. I will continue to work with her going forward and hands down can't recommend her enough - she's truly a gem!”
- Whitney Willison
Fig. 02, Mobile Designs
click to expand
